I used to think endless was jdm bling (and still sorta do - atleast their street, anodized calipers) but lately I have seen them being tested and tortured and still surviving just fine. Their racing brake fluid, albeit quite pricey, is the official supplier to the brawn f1 team, they are the only brake fluid used in the Porsche mobil1 supercup series and were in like 9 of the top 12 teams' cars that ran the nurburgring 24 hrs, including defending champions manthey racing.
Not only fluid, since they have a technical partnership with HKS, the tsukuba record holder ct230r runs endless brake systems/pads as well as several super gt teams... Also, risi competizione runs their pads on their gt2 class ferrari f430 and have won several alms championships as well as being defending champs of the 24 hrs of lemans.
I like companies with strong racing pedigrees.
